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September 4th, 2008

Adobe and NBC to provide live streaming of NFL games

Posted by Ryan Stewart @ 4:10 pm

Categories: Rich Internet Applications, Adobe, Flash, Rich Media

Tags: Adobe Systems Inc., NBC, NFL, Video, Live Streaming, Video Quality, Corporate Communications, Games, Marketing, Personal Technology

Adobe just announced that the NFL is going to use Flash to deliver live, online streaming video for NBC Sunday and Thursday night football games. You can go watch the games on NBCSports.com right now. It looks like they used Flex to build the player and I assume they’re using H.264 as the codec.

Adobe and NBC to provide live streaming of NFL games

The NFL is a really, really tough nut to crack. As the biggest sports league in America in terms of revenue and viewership, they can basically do anything they want. And their incentive to take risks is very low.

The video quality is pretty good and I love the fact that you can switch between cameras. They’ve got 5 live streams going at the same time and it’s going to be a great way to check out replays. And because it’s live, they’re still able to include advertising. The killer is a lack of full screen. The Olympics Silverlight app did this as well and I can’t figure it out. That should be such a key, easy feature. Hopefully this isn’t the start of a trend.

I think this is going to be a great example of Flash, a great showcase for RIAs, and hopefully a good point of comparison between the Olympic Silverlight player.

Ryan Stewart, a Rich Internet Application developer and industry analyst, recently joined Adobe's Platform Team as a Rich Internet Application Evangelist. See his full disclosure.
  • Talkback
  • Most Recent of 8 Talkback(s)
You can already watch NFL games and others
Just go to http://www.streamthegames.com (Read the rest)
Posted by: dldiscreet Posted on: 09/15/08 You are currently: Logged In as: a Guest  | Login | Terms of Use
SilverLight gets shown up  LBiege | 09/04/08
RE: Adobe and NBC to provide live streaming of NFL games  _dietrich | 09/04/08
NFL coming to a browser near you thanks to Flash  gcorrales@... | 09/04/08
You can already watch NFL games and others  dldiscreet | 09/15/08
RE: Adobe and NBC to provide live streaming of NFL games  vidnuz | 09/04/08
RE: Adobe and NBC to provide live streaming of NFL games  anand_kothalkar | 09/05/08
no full screen  tim@... | 09/05/08
Stream NFL games  dldiscreet | 09/15/08

What do you think?

5 Trackbacks

The URI to TrackBack this entry is:
http://blogs.zdnet.com/Stewart/wp-trackback.php?p=924

  • NFL coming to a browser near you thanks to Flash
    SNFL Extra. It seems sports are keeping on pushing the delivery of Rich Video Experiences in the Web, and this time NBC is set to try the arena again but now it's thru a different technology, Adobe Flash. Following a similar approach as ...

    Trackback by Samiq Bits — September 5, 2008 @ 12:23 am

  • Buzz Out Loud 803: Limp-wristed robot handshakes
    NBC to provide live streaming of NFL games http://blogs.zdnet.com/Stewart/?p=924 Columbia set to resurrect Ghostbusters http://www.theregister...

    Trackback by Anonymous — September 13, 2008 @ 3:02 am

  • Adobe Wins - NBC drops Silverlight. M$ FAIL!
    If you are one of the many who was forced to install MS Silverlight in order to take advantage of NBC’s online Olympic coverage, then you might be happy to know that NBC has gone back to Adobe Flash for their streaming of NFL games. Being an Adobe fan I welcome this change for a couple of reasons: Flash player has a much larger exisiting user base. This means less people have to install another plugin. Second, is it me or did the Silverlight stuff just seem clunky? I know that

    Trackback by Anonymous — September 16, 2008 @ 3:01 am

  • NFL Flash Player
    A couple of people like Gilbert Corrales  and Ryan Stewart have already had a look at the look and feel of the player and some of it's...

    Trackback by Anonymous — September 17, 2008 @ 3:00 am

  • Flash say's screw you Silverlight.. Sort of.
    video streaming of NBC Sunday Night Football games on NFL.com and NBCSports.com. The first game was broadcast last night and opinions thus far have been Luke warm: Some complained that the video was pixelated and jumpy Some complained that there was no full screen mode. Ok Flash didn’t brake any new ground but at least they didn’t melt and they have at least proved Flash Media Server is able to Stream Live TV on a large scale too. (P.S and before anyone mentions youtube…that’s not Live TV).

    Trackback by Anonymous — September 17, 2008 @ 3:00 am

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